“Strategy isn’t a word you throw around to sound smart.”
That’s one of the refreshing truths from this insightful two-part episode of .team Talks!, featuring consultant and lecturer Mick O’Conchuir. From his early days in sales at P&G to building strategy frameworks for startups and global brands, Mick has seen how process—when done right—can turn confusion into clarity and motion into real momentum.
In conversation with host Jane Hales, Mick breaks down what many get wrong about growth, why frameworks like OGSM and OKRs matter, and how to use automation after you know what you’re trying to achieve. This isn’t about doing more—it’s about doing what matters
🎧 What You’ll Hear
This two-part episode digs into how a process-first mindset can help businesses unlock:
- Strategic alignment between teams
- Smart use of automation (without drowning in content)
- Meaningful measurement with KPIs that matter
- How to identify “what game you’re really playing”
- The connection between strategy and everyday decisions
- Real talk on the messy middle between planning and executing
You’ll hear stories from Mick’s time at Procter & Gamble, how moving to Brazil helped him make a lateral career jump, and why sales and marketing teams often feel like they’re playing two different sports on the same field.
Throughout the episode, one theme stays central: when you know your objective, the path forward becomes clearer—and lighter.
Frameworks Without the Fluff
If acronyms like OGSM or OKRs give you a headache, Mick makes them accessible. He shows how to cut through the noise by asking the most strategic question of all: “What are we trying to achieve?”
It’s not about the flashiest tool or trend. It’s about knowing your mission and making decisions that align with it—at every level.
Jane and Mick also explore how automation, especially AI tools, can become a distraction when used to increase output instead of effectiveness. You’ll hear why content without strategy isn’t neutral—it can actually hurt your brand.
From Concept to Action
One of Mick’s strengths is helping businesses move from frameworks to execution. He doesn’t just design one-pagers and leave. He works with clients through product-market fit, messaging, and marketing automation.
He encourages teams to embrace learning as part of the process—not something that stops once a strategy is on paper. Because building a strong business isn’t about having all the answers. It’s about being willing to ask better questions.
Why You Should Listen
This isn’t just a strategy session—it’s a conversation grounded in reality. If you’re tired of vague advice and want something practical, this episode will resonate. It’s especially valuable for:
- Founders and operators looking to scale
- Marketing teams stuck in “just do more” mode
- Anyone who wants to automate smarter—not louder
Leaders who want to empower their team with clarity, not chaos
🎧 Listen to “The Power of Process” on .team Talks!
Discover how focusing on process can fuel your growth, creativity, and confidence.
👉 Listen Now