“I think we’ll probably never get to a point where the AI can do a 100% perfect job with no human intervention at all.” – Tim Brandwood CEO and Co-Founder, Codeit)
Recently, I had the privilege of attending a Quirks event, where the discussions about data analytics and innovative approaches were nothing short of inspiring, the topic was about “How to Use Human-Led AI to Code your Verbatim Data.” As someone who has always been intrigued by the vast amount of unstructured data that verbatim responses represent, these insights struck a chord.
These open-ended comments from surveys (or LLMs as mentioned in my previous post), reviews, and interviews contain valuable insights that can shape decisions, but they also present a unique challenge. Coding verbatim data has traditionally been a time-consuming and often subjective task. However, the event shed light on a revolutionary approach that combines generative AI, human coding, and machine learning to enhance the accuracy and efficiency of verbatim data analysis, which was truly eye-opening.
Starting with Generative AI
Starting with Generative AI, the event highlighted one of the most powerful tools in this approach. These advanced models can quickly process verbatim responses, providing initial themes and even sentiment analysis. It’s like having an intelligent assistant that can sift through tons of unstructured text and identify patterns. It’s impressive how far AI has come in understanding human language. However, the need for human oversight and expertise became evident during the discussions.
The Need for Human Oversight and Expertise
While generative AI is incredibly helpful, it was emphasized that it can’t fully replace human judgment and domain expertise. Humans are essential for refining and improving on the themes and codes generated by AI alone. We understand context, sarcasm, nuances, and industry-specific jargon in ways AI models often struggle with. Furthermore, not all verbatim responses can be accurately coded by AI. Some might be highly context-dependent or extremely subtle. In such cases, humans fill in the gaps by manually coding these responses. It’s a meticulous process, but it ensures that the analysis is comprehensive and accurate.
The Future of Verbatim Data Analysis
The key takeaway from the event was the power of combining generative AI with human coding and machine learning. This approach, which I discovered during the event, offers an exciting future for verbatim data analysis. As AI continues to advance, we can expect even more sophisticated generative AI models and machine learning algorithms. Over time, the hybrid human-AI approach may become the default, as AI improves and more verbatim responses can be analyzed cost-effectively.
In conclusion, the Quirks event and the discussions about human-led AI in verbatim data coding highlighted the combination of generative AI, human coding/refinement, and machine learning as the way forward for analyzing open-ended verbatim data. While generative AI gets us off to a strong start, it’s human oversight and expertise that ensures the accuracy and relevance of the analysis. The synergy of these elements offers a promising future for verbatim data analysis, making it more efficient, accurate, and insightful than ever before.
If you’d like to talk more about the power of AI-enabled human MRX support, book some time us.
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