Case Study
Boosting Urban Green's eco-friendly product sales through improved digital marketing and customer engagement strategies identified through a Hero Package Health Check
Challenges
- Limited automation of social media content creation and posting
- Underdeveloped customer relationship management (CRM) approach
- Need for improved customer engagement across digital platforms
- Expanding distribution channels requiring more frequent product updates
- Limited budget & resources
Benefits one - Identifying the Unused Functionality in the Shopify Platform
Urban Green now leverages underutilized features in their Shopify platform, including built-in social media integrations and automated email campaigns.
Benefits two - Sophisticated CRM and Free Tool Implementation Advice
A more robust CRM system was recommended, which enables Urban Green to segment their customer base and tailor communications. Other free enhancement tools were also discussed.
Benefits three - Exposure
Recommendations for workflow improvements and performance tracking have set the foundation for more efficient management of Urban Green’s expanding distribution channels.
Objectives
“I want to improve sales and customer engagement”
Urban Green, a company dedicated to crafting high-quality recycled reusable products, sought to enhance their digital presence and customer relationships. Their goal was to drive sales through improved social media strategies, CRM implementation, and e-commerce optimization, all while maintaining their commitment to reducing plastic pollution.
Solutions
Part of the .team conducted a comprehensive audit of Urban Green’s Shopify website and digital marketing practices. We focused on identifying quick wins using existing tools, free external resources, and strategies for streamlining operations.
Firstly, we highlighted underutilized features within the Shopify platform. We guided Urban Green on how to leverage built-in social media integrations, automated email campaigns, and customer segmentation tools. This allowed for improved communication with their audience without additional software costs.
Secondly, we introduced ideas around free external tools to enhance their digital marketing efforts. We recommended content creation and scheduling methods. These tools help Urban Green maintain a consistent and engaging social media presence without straining their budget.
Lastly, we provided ideas for streamlining operations and identifying effective strategies. We suggested implementing analytics tools to track website performance and customer behavior and monitor the success of different marketing campaigns across platforms.
Testimonial
“With a background in marketing I thought I knew what I was doing. I did a good job of setting up the e-commerce shop myself. I developed a website that looked pretty but actually it doesn’t function to the level it needs to deliver my business goals. You’ve highlighted the gaps in the front and back end and offered a plan on how to rectify them.”– Yas Batchelor, CEO Urban Green
