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Navigating the Holiday Closure: Have I forgotten something?

A Comprehensive Guide for Market Research Agencies Introduction: The holiday season is upon us, and for market research agencies, it’s a time to not only celebrate...

Closing The Process Gap

How To Identify And Address Inefficiencies In Your Business Operations Gap analysis plays a pivotal role in helping companies within the market research industry identify...

Revolutionizing Verbatim Data Analysis: The Human-Led AI Approach

“I think we’ll probably never get to a point where the AI can do a 100% perfect job with no human intervention at all.” – Tim Brandwood CEO and...

The 5 biggest market research trends today

The great informers I’ve been in the market research industry for 30 years and it’s treated me well. With my move away from running day-to-day MRX agency operations...

How do you find your sweet spot? Ask Andy (and POTT)

In my earlier post I mentioned that a friend of mine, entrepreneur and executive Coach Andy Clayton  has developed a methodology and written an accompanying book...

My why – getting into your flow and the inefficiency of multitasking

Empowering focus I’m on a mission to enable insights professionals to focus on their sweet spot.  To stay in their flow. Get into their zone. To do more of the enjoyable...